What Has Google Ever Done For Us?

Better website content

Google over the years has affected website developers to assemble bigger sites in adjustment to get bigger Google ranking. Not to use alike agreeable on your website as this can affect your Google listings. Google will accolade you for consistently auspicious your agreeable and always abacus pages to your website. So you could absolutely say Google has had a duke in architecture bigger websites. Ok afar from bigger website agreeable what has Google anytime done for us?

Sitemaps

OK the use of sitemaps on a website is far added accepted now as the Googlebot uses this folio to advice basis your website better, as the bot can chase the links in this folio to appointment the accomplished of your website. It is arguable if any developer would alike accede application a sitemap for account purposes. Added acceptable the alone acumen sites accept them is to advice their websites rank better. So afar from bigger website agreeable and sitemaps what has Google anytime done for us?

Adwords

Looking aback in years to appear I anticipate Adwords will be a apparent a above change in the way companies advertise. Adwords levels the arena acreage in agreement of account and the affectionate of acknowledgment a aggregation can get. For a almost bashful account baby companies can get acknowledgment to millions of abeyant customers. Before the apparatus of Adwords this affectionate of announcement was impossible. Right afar from bigger website content, sitemaps and Adwords what has Google anytime done for

Incidentally if you’re attractive for an ethical SEO aggregation to advice advance your listings in Google that alone anytime chase white hat SEO techniques I would absolutely accord these guys a go.

Matching search queries

It’s a abundant attestation to Google that back assuming a chase concern that best bodies never goes accomplished folio two. That’s affirmation that’s Google acceptable at its job. All these things Google has done over the years is ultimately to advance the chase after-effects and yes they accept fabricated a lot of money forth the way. Afar from bigger content, sitemaps, Adwords and analogous chase queries what has Google anytime done for us?

SEO On Page Optimisation - Top 10 Tips

Meta Tags

Meta tags are one of the best important factors to accede back optimising a website for the chase engines and a lot of application should be acclimated afore implementing.

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"TITLE" This is the aboriginal tag to accede as this is the appellation that will arise in the browser window and will additionally be indexed as your appellation with the majority of chase engines. In actuality you charge to abode your best important keyword at the alpha (i.e. Sea Fishing reels will be "Sea fishing reels") and bethink to accumulate the appellation abbreviate and try and abstain any stop words like "and / or/ the". Instead use a appearance like the aqueduct aspect "|" (i.e. ). |TIP| the added words you accept in your meta tags takes abroad the accent on your important keywords so accumulate it concise.

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"Meta name="description"" this should be the 2nd Meta tag to affectation which is the description of your website and appears in your indexed listings aural the majority of browsers. In actuality you should additionally accommodate your keywords but actuality accurate not to over use. In SEO the best convenance is to address your agreeable for the admirers and not to being it with keywords. Afresh accumulate it abridged and to the point captivation the weight on your capital keywords.

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"Meta name="keywords"" this should be your 3rd Meta tag but don't anguish too abundant about this Meta as the majority of the big chase engines do not attending at this. Start with your capital keywords and end with the atomic important. But as afore don't accomplish too long.

Heading Tags

Heading tags abide of h1, h2, h3 and so on. Best chase engines apprehend the agreeable and aces out these headings, as they will see these to be important to your website. It is important to accommodate your aboriginal branch as a h1 tag and abode as abutting to the anatomy tag as possible. As you may already of formed out you should try and abode keywords into this branch and the afterward headings. |TIP| actualize headings in a bureaucracy for instance h1 should appear aboriginal afresh h2 and so on.

Content

Your homepage should accommodate some textual content, giving you the advantage to appearance the chase engines and admirers what your website is all about and to actuate the chase engines to basis you for your accordant category. Your agreeable should be kept abbreviate but not too abbreviate as to accomplish it attending keyword stuffy. Accomplish abiding you highlight some keywords with the BOLD tag and abode some keywords in hyperlinks, that articulation internally to added pages (this will strengthen your centralized bond structure).

NoFollow

Nofollow links announce to chase agent spiders not to chase the articulation out from your website back crawling.

The NoFollow aspect should be acclimated on the majority of outbound links that are not accordant to your industry, appropriately authoritative abiding you do not accord out added articulation abstract that is needed.

Robots.TXT

Robots.txt is a book that tells the chase engines what directories on your web server it should clamber and which to ignore. This enables you to aid the SE's in auspiciously ample the important agreeable and abrogation the extraneous agreeable uncrawled. This is accessible to SE's and one acceptable about-face for another.

Sitemap

There is two types of sitemaps, one for your visitors and SE spiders and one for aloof SE Spiders. The aboriginal sitemap is one that is a folio on your website that holds the links to all pages that abide on your website, aloof like an basis folio in a book. Visitors can use this to cross and Spiders use this to chase pages in your website and afresh strengthens your centralized bond structure. The additional sitemap is a XML book that is uploaded to your web server and is acclimated by SE's to basis as abounding pages in your website as possible. |TIP| Abode a articulation to both files from your homepage in the footer to aid the SE's in award them.

ALT Tags

Images accept an aspect alleged ALT, which should be acclimated for accessibility purposes, but should additionally be acclimated so the SE's can accept what the angel is as with accepted technologies the images on your website can not be beheld by SE Spiders but the cipher ancillary can be. Afresh use some keywords in your ALT tags.

Web Pages

When planning the anatomy of your website try and accommodate your keywords aural the pages (i.e. http://123seafishing.com/shimanoreels.html)

Domain name

If you haven't already registered your area name afresh great... Register one but try and accommodate a keyword in your area (i.e. http://www.123seafishing.com

Updates

Making changes to your website, be it alteration pages, abacus new pages etc is acceptable convenance as this keeps your visitors absorbed and shows the SE's that your armpit is not dormant.

Little Known On-Page Factors That Help To Improve Search Engine Rank

What can provide you the cheapest if not free targeted visitors in huge number to your website?

Undoubtedly the answer is 'search engines'. And the equation is very simple - improve search engine rank and gain more visitors.

To rank high in the result pages you need to satisfy the search engines about your worth and at the same time you must satisfy the existing visitors in your page.

Now, how does search engine get satisfied about the worth of a website for specific keywords (you must remember that search engines are bound to offer good result to retain the existing visitors in their own page)?

Bigger search engines like Google, Yahoo, MSN, puts more value on content (keyword density, variables and positioning) and incoming links. Whereas, smaller search engines (general category) still emphasizes on Meta keywords and Meta descriptions. (Perhaps you know that in the earlier stages of their development all search engines checked the Meta data to confirm the relative worth of a website.)

Black Hat search engine optimizers used to write different content for search engines and visitors. One of the most common formats was to provide two layers of content. In one layer the content was stuffed with keywords (or only keywords) and was written in the same color as the background (white text on white background) - naturally the content was not visible to general visitors. At the same time they used to create natural content for visitors. They used so many other techniques to forge content in a page.

However, over the time bigger search engines became too claver to identify those pages and banned them. In fact Google took thousands steps forward and introduced LSI (latent semantic indexing - any doubt about its introduction?) to identify quality content from original sources.

Today the best way to get better search engine rankings is to stay honest or follow the age old and proven process of pretending that you are honest. What does it mean - you must go for link building and at the same time make sure those search engines do not understand that you are doing that.

Here are some tips for on-page optimization to improve your search engine ranking:

1. Content - the primary condition is to have unique content in your site. To put it simply unique content means something that should not have any other similar web copy. Now you need to put your keywords strategically into the body of the content. The best way is to put keywords in sub headings (if you can break the content into different parts or sections, you can have more options to use sub headings). However, make sure that you do not follow any pattern in using key phrases. You can also make some keywords bold (bold words suggest that you are emphasizing on the text). It is always better to update your content occasionally.
2. Interlinking - Link the important landing pages from different pages with targeted keywords. It not only helps search engines to understand why you created that page but also help them to crawl internal pages.
3. Navigation - Use simple (html) navigation link pattern.
4. Meta Documents - even though major search engines tend to ignore them, meta documents still have a lot of importance among second level search engines. And in SEO, every little bit counts.
5. URL Structure - use keywords in the domain name. it is better to structure your URL like examplesite.com/targeted-keyword.html rather then using example-site.com/targeted_keyword_positioning_in_url.html
6. Sitemap - with links to all the internal pages - helps search engines to easily crawl the website.
7. Good Neighborhood - Link to worthy websites from your site. This will create a good neighborhood for your site and will help search engines to understand your site better.

And get as many links as possible from relevant websites. If you follow these simple tips, it will improve search engine rank of your website.

Discover the best kept secrets by asking an SEO expert. Find out how to improve search engine rank for your website using web 2.0 strategies.

Article Source: http://EzineArticles.com/?expert=Markus_Skupeika

Site: http://ezinearticles.com/?Little-Known-On-Page-Factors-That-Help-To-Improve-Search-Engine-Rank&id=994749

SEO Friendly Website Design

Designing is the base of search engine optimization and it plays a very big role in seo work for any site. The following steps must be considered during the design process for optimal search engine friendliness.

Here are some tips for designing an SEO friendly site:

1: Site must be user friendly and easy to navigate the inner pages and links.

2: Keep your navigation on the left side of your web pages. Our SEO experts at Vision Media explain, “Site navigation should be at the left side of the web page, so that search engine robots can easily crawl all site inner page links

3: Avoid using JavaScript, flash and frames on your web pages and navigation links. Generally search engine robots does not crawl JavaScript, flash and frames.

4: If you are using images in your site header, then try to split your image into several sections. It will help you put more keywords in alt tags here. It will also help you to save site load time.

5: Header tags are very important for SEO work, so always use header tags on your web pages. It will be great if you use the h1 tag as your web page heading and it should be kept relatively short. However, never use the h1 tag twice on one page.

Note: H1 tags should be kept in bold format and should include extra space below the heading text. This may be done in the CSS style sheet file of your website.

6: As you may have heard, “content is king” on the web, especially when it comes to seo, so the more the better. However, make sure you put the main keywords at the beginning of the page contents on all your information pages.

7: A VERY important point not considered by most web designers, is to avoid unnecessary coding in the webpage source code like and .

In our work, we have found an unusually high amount of unnecessary code though, and I guarantee that if you think your web pages do not have unnecessary code in them, you’re probably lying to yourself. This is largely due to the high number of websites built in Macromedia Dreamweaver and Adobe GoLive. These programs are notorious for inserting massive amounts of unnecessary code, making your web pages look very cluttered to search engine spiders. A good idea is to have one of our SEO experts examine your web pages for unnecessary code and make recommendations. They are among the best in the business. You’d be truly amazed at the impact it has on your site load time as well as your search engine rankings.

8: Lastly, try to avoid using too many tables on a web page, as overuse of tables is not good for seo purposes. A great alternative for using tables that web designers rarely consider is the use of div tags.

Site: http://seo-solution.blogspot.com/2007/04/seo-friendly-website-design.html

Simple Web Development Strategies

When developing your website, make sure that it is developed in a way that puts your company in the best light. Make sure your website takes no longer than 5-6 seconds to load. Longer load times make the visitor impatient, they will surf elsewhere. Navigation should also be easy to find and use. The last thing you want is your customers to become frustrated with your website because they can't find what they're looking for. Visitor usability and the overall loading speed are two vital elements of web development.

Your website should be visually pleasing. Include graphics and appropriate images that match the overall theme of your website. When implementing graphics, be careful. Don't overdo it with too many flashy graphics, it will hinder your loading speed and take attention away from the main purpose of your website. Having an effective website doesn't take a ton of ingenuity, go for simple and friendly.

Give a reason for people to come to your website in the first place. Provide your visitors with the best content you can. Search engines will also reward your website with lots of targeted traffic if your website has good fresh quality content. If you have the time and know-how, write the content yourself. If you need help, it's relatively easy to find someone that's willing to ghostwrite for you online.

Your website pages should all have proper titles and meta tags. Both are considered important for the search engine optimization of your website, and properly set tags will help bring more people to your sites from the engine search results.

Site: http://seo-solution.blogspot.com/2007/05/simple-web-development-strategies.html

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